Rapper Craig Mack, best known for the platinum 1994 hit Flava in Ya Ear, has died in South Carolina at 46.
Alvin Toney, Mack’s producer on his Project: Funk Da World and Get Down Remix albums, confirmed the news in a statement to The New York Daily News, which reported Mack died on Monday from heart failure while in a hospital near his home in Waterboro, S.C.
“Nobody got to understand his story,” Toney said. “I wanted the world to know the talent he had. It was something I wanted people to enjoy, but it was cut short because he was very religious and wanted to go to church.”
Toney noted that Mack had struggled with illness for some time and said he was “prepared for whatever comes, to go home to the Lord. He was prepared to do that. He wasn’t scared. He was ready.”
The rapper, who had the very first hit on P. Diddy’s iconic hip-hop label Bad Boy Records, said that he began writing his own lyrics at the age of 12 with aspirations of being “like LL Cool J and Run-D.M.C.”
“Craig is hip-hop’s George Clinton, because his stuff is really off the wall,” Diddy had told the Times for Mack’s 1995 profile. “He does what’s from his heart, which is where it starts for him. But his energy comes from somewhere else.”
Diddy considered Mack and Notorious B.I.G. to be the foundation that started Bad Boy Entertainment. “This is my life here. We all need each other to live and breathe. That’s the way we treat each other,” he told MTV Raps.
Condolences started pouring in on social media once news of his passing spread.
“I just got a disturbing phone call,” DJ Scratch wrote on Instagram. “I cannot believe this dude is gone. He just reached out a couple of weeks ago for me to speak on his documentary about his life. Because Craig was my roadie on tour. He would set up & break down my turntables every night on tour. Rest In Peace Lil Bro.”
“Rest in power Craig,” LL Cool J responded to the news of Mack’s death over Twiter. “May the almighty embrace your soul & lift up your family and friends. it was a pleasure to know you & rock with you. You $tepped away from the game & did it your way.. I always respected that.#RIPCraigMack.”
Rest in power Craig. May the almighty embrace your soul & lift up your family and friends. it was a pleasure to know you & rock with you. You $tepped away from the game & did it your way.. I always respected that.#RIPCraigMack
— LLCOOLJ (@llcoolj) March 13, 2018
#CraigMack killed the 90s with 1 song and 1 remix. 👂🏽. Untouchable. RIP.
— M.I.A (@MIAuniverse) March 13, 2018
Rest in Beats Craig Mack
— Chuck D (@MrChuckD) March 13, 2018
Sad news. RIP to the legend, Craig Mack. pic.twitter.com/UZkab0hL8z
— Boi-1da.com (@boi1dacom) March 13, 2018
Craig Mack. Thank You For Making One Of The Most Influential Songs Of My Youth. Rest In Peace.
— Ev-Ah-Din-Sss (@Evidence) March 13, 2018
This was is and always will be iconic. Rest In Peace Craig Mack. pic.twitter.com/7AJj2PsRpE
— nadirah (@hinadirah) March 13, 2018
Rest in Power Craig Mack. Cool down to earth dude. Grew up blasting the homies music. Peace to his family… pic.twitter.com/MjXr2yvOXO
— Immortal Technique (@ImmortalTech) March 13, 2018
Rest in Peace CRAIG MACK. Long Island's own. We were proud of Craig when he came out with the little indie song as MC EZ & TROUP. Then a few years later he went on to make one of the biggest most iconic songs in Hip Hop history. Rest EZ. Never forgotten. We love ya bro
— R.A. the Rugged Man (@RAtheRuggedMan) March 13, 2018
I'm devastated over the news of Craig Mack.. We just finishing up his new album.. smh.. Rest in Power Craig…
— Erick Sermon (@iAmErickSermon) March 13, 2018
A vital piece to Bad Boy’s initial success and the creator of the ‘Flava In Ya Ear’ Hip-Hop classic, Rest In Peace Craig Mack! pic.twitter.com/QQzoVzqqHJ
— Karen Civil (@KarenCivil) March 13, 2018
Craig Mack … #RIP
— Kojo Ebro (@oldmanebro) March 13, 2018
Me: I don't get Flava In Ya Ear. He's behind the beat.
My friend @evanhr: Or maybe Craig Mack has a new flow, and your brain literally isn't ready for it.
*5 hours later*
Me: KICKIN..MAD…FLAVA…IN YA EARRRR
*Evan was right*#RIPCraigMack
— Lin-Manuel Miranda (@Lin_Manuel) March 13, 2018
Mack is said to have been working on a documentary about his life before his passing.
He released his second album Operation: Get Down in 1997 before quitting music and devoting his life to religion.
Mack is survived by his wife and two adult children.
—With a file from the Associated Press
© 2018 Global News, a division of Corus Entertainment Inc.